Right now, there’s a mathematical symphony happening on your website.
Every single one of your readers is subconsciously aware of this symphony, and more important, they are all pre-programmed to respond to it in a particular way.
The question is this:
Is your site’s symphony pleasing and inviting to your readers, or does it turn them off and make it harder to communicate with them?
The Mathematical Symphony of Typography
As it turns out, this symphony is not unique to websites. You “hear” it every time you read a book, newspaper, magazine, or web site—every place where typography exists.
At first glance, you might think that typography and math have nothing to do with one another. After all, typography consists of letters and words, and math is…well…numbers.
But the truth is, typography is a combination of artistic letterforms and mathematical proportions, an exquisite marriage of form and function.
When the mathematical proportions of your typography are harmonious, your site—and your content, specifically—look appealing to readers.
Conversely, when the proportions of your typography are imbalanced, your content isn’t as attractive to readers, and your site seems cluttered and disorganized.
The bottom line is this:
The mathematical proportions of your typography are vitally important to how readers perceive both your site and your content.
So how can you tweak the proportions of your typography to create a beautiful mathematical symphony?
Let’s take a trip down the typographical rabbit hole and find out!
Continue in details to The 3 Fundamental Dimensions of Typography and read the rest of article: Secret Symphony: The Ultimate Guide to Readable Web Typography