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4. Do the selling goods target niche market?
   Find your ecommerce sites’ niche market, and provide complete (well, almost complete is fine) range of goods for this niche.

   Remember e-commerce sites with a niche target market which sell complete set of niche goods, mostly always better than wide range, non focus ecommerce sites with incomplete wide range goods.
    

5. Do the ecommerce sites offer a promotion, discount, free shipping or other advantages to online visitors?
   Promos, discounts & other buyer’s advantages work twice as effective on online shopping over the brick & mortar offline shopping.
    
6. Did the ecommerce site build a sticky & thick community?
   To sustain visitors’ visits ecommerce site better off built on top of potential buyers creating community and be in the middle of the conversation.
    
7. Steady Flow Traffic of Potential Buyers
   Traffic of course is very obvious, like other sites, required. To make good sales though, ecommerce sites need steady flow of not just any visitors, but more importantly potential buyers.

   Find out and get to know who are these potential buyers, where they come from, what are their habits, where they hang out, etc. This info will be very useful in ecommerce sites’ sales effort, including search engines optimization efforts.

   The key is focus to these potential buyers. Traffic of this kind can be obtained from amongs other :

   • good search engines ranking for some narrow, focus & specific search phrase
   • search engines ppc advertising like Google’s AdWord or Yahoo’s Sponsored Search which target relevant potential buying visitors
   • featured relevant articles
   • relevant link exchange
   • etc.

    

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