To get into the top ranking oon search engines, beside content based SEO (search engines optimization), there’s an alternative instant way, search engines advertising in form of paid placement or PPC (Pay Per Click). While content based SEO basically done ages by generating plenty of good contents, paid placement or PPC instead can put your website on top of search engines within 5 minutes of placing the ad.

The most popular and successful PPC programs are, AdWords run by Google, beside Yahoo Search Marketing (Overture).

In PPC you pay for placement and in turn have complete control over the text to be displayed and its placement position, the more you pay the higher your ad will be placed by search engines.
In this article we’ll be mostly discussing Google AdWords.

PPC With Google AdWords

Google AdWords is the websites listed under “Sponsored Links” on the right hand side column when you’re doing search on Google. They have a heading, two lines of text and an URL.

Google usually places eight AdWords ads per search results page. Then the next eight ads on the subsequent pages.

If someone clicks on these listings, he’ll be taken to the ad owner’s designated website or URL. At that same moment Google will also record or collect that click (time when click happened, visitor’s IP address) as well as bill that ad owner a pre-specified fee. Let’s say the ad owner bid at $0.15, Google will add that amount into the bill.

When someone signs up with Google AdWords, they’ll be asked to select either “Starter Edition” or “Standard Edition”. Which simply there to simplify the sign up process for beginners while allow more advanced users to have more control over their ads placement. We’ll head into the Starter Edition to simplify thing.

Basically, when a user sign up to set up an AdWords, he’ll be asked to provide country or location where the ad targeted to, an ad title, 2 lines of text, URL where the ad will take when clicked, selected keywords when the ad to appear, the billing currency and the ad’s monthly budget.

(to be continued soon..)