Search Engines Optimization (SEO)

Search Engine Optimization or SEO is the process of increasing the visibility of a website on the organic (or left hand side) results of search engines, compared to the paid advertisement on right hand side of search engines search results.

The duration of an SEO Project can depend on the keywords or the search terms for which a website is being optimized and also the current condition of the website. Usually a typical SEO project can take range from between 4 to 8 months.

The effect of the SEO works usually will stay for a relatively long period. SEO is about being on the top 10 results of major search engines like Google, Yahoo and MSN. Making it to the top 10 takes a lot of efforts. Maintaining the rankings once we have made it to the top is usually much easier.

The work involved in SEO is a combination of onsite and offsite works. The onsite work involves working on over 100 factors on a website which affect it’s rankings on search engines. The most important among these factors are content, site structure, tags , web page titles and page names. Offsite work involves acquiring contextual, relevant links from partner websites, directories, blogs, forums.

Why you’d prefer white hat SEO efforts. White hat seo involves using genuine methods, as per google guidelines, to obtain positive results. on the other hand black hat seo involves cheating efforts, e.g. creating different contents for the human visitors and for the spiders (search engines). Web sites which use Black hat SEO quite often get penalties on Google.

Although Google keeps changing the rules by which sites are ranked, the underlying purpose remains the same, which is to provide the users with the most relevant and resource rich website when they make searches. SEO practitioners keep up to date with the latest rules & trend on Google and are even able to anticipate the next changes.

To find out how we can assist you with your website Search Engines Optimization (SEO) or Search Engines Marketing (SEM), please contact us today.