07-30-2007 What's News

A recent survey in New York revealed that more and more real estate ads spending shift to online from ordinary newspaper one.

As everyone is online, multimedia displaying capability is there to utilize, means any number of pictures, movies or 3D presentation can be displayed online, email alert can be set to notify any new “related” ads placed online, all surely have made real benefits of advertising online than the conventional newspaper.

Representatives of several major real estate franchisors said that many home sellers still see newspaper advertising as an essential component of selling a home, but that younger brokers, home sellers and buyers are clearly more focused on using the Internet.

Real estate could become the next category of classified advertising, you know, after help-wanted ads, to mark a significant and permanent shift away onto the Internet. The stakes are big for newspapers since classifieds are highly lucrative and make up more than 35 percent of their revenues.

A top media industry analyst at the Fitch Ratings credit analysis service, says that currently a good 30 percent of help-wanted classified advertising is now online, while the Internet’s share of real estate and auto classified advertising is lower, at about 15 to 20 percent, but poised to move higher.

As home-buyers flock online, it’s also tough on realtors, since home-buyers are becoming accustomed to seeing extensive color photos, descriptions of the neighborhood as well as video tours of the property — all of which costs money to produce.

With all the online tools available today, realtors have the ability now to really expose the property in a significant way. People have the ability to tour the house. That has changed everything.