Reddit Raked 2 Billion Monthly Impressions, Leaving Digg in the Dust

January 6th 2012

Reddit, the popular social news website owned by Condé Nast Digital, was said to attract in more than 2 billion page views in December, double the amount the site posted the year before. Reddit also disclosed that it got close to 35 million unique visitors for the period, meaning the average user viewed about 13 pages per visit. The average time on site for Reddit was 16 minutes. Reddit broke the 1 billion pageviews barrier in February 2011.

Reddit, a unit of Advance Publications (also the owner of Conde Nast) has been growing fast since 2010, when its longtime rival, Digg, imploded as many former fans rejected the site’s introduction of Version 4 in August of that year. Reddit appears to have eclipsed Digg in traffic in April 2011, but now Reddit’s traffic is more than twice that of Digg’s.

Meanwhile opposite trend occured with Digg, the former top news voting site, a Digg representative says that Digg got 14.1 million unique in December, which is typically a slow month as the average is around 16 million or 17 million, she says.

In its post, Reddit also made a point of underscoring how little it relied on search, Facebook and Twitter. The company claims it “doesn’t know anything” about SEO and doesn’t link to its Facebook and Twitter accounts, according to the post. This also means Reddit got quite a loyalty & word of mouth references from its fans so it can grow its users base.

Some Reddit fans have attributed the easier to get on to Reddit’s front page for the main reason they like Reddit better.

As we paid for a visit to Reddit.com website we also saw some funny or weird pictures from all over Internet, which posted with interesting comments then got promoted (voted thumb-up) to the top by other users who liked it.