
Google Docs & Spreadsheets has been the number 1 provider of Web-based productivity tools, which allow users to work together remotely, since October 2006 according to report by survey company Nielsen//NetRatings.
With key features like import existing documents and spreadsheets, edit documents and spreadsheets from anywhere with a web browser, store online securely documents and spreadsheets, share changes in real-time, invite co-workers to make changes to the documents or spreadsheets or make changes together at the same time. And the price is perfect, free.
“Web-based productivity software further extends people’s use of the Web browser beyond Web site visitation, and shows how the collaborative power of the Internet is bringing traditionally offline activities online,” said Jon Stewart, senior analyst, Nielsen//NetRatings. Furthermore he continued “Google has capitalized on its devoted audience and wide brand recognition to gain traction quickly in this space, but there is clearly a lot of room for growth.”
In October 2006 the combined unique visitors to Google Docs and Spreadsheets reached 445,762, with an average time spent of 10 minutes per visitor. This accounted for 92% of unique visitors and 95% of time spent among providers of Web-based productivity tools that month.
Other providers include: EditGrid, Zoho.com, Thinkfree.com, Numsum.com and WriteBoard, among others.
Since October 2006, growth at Google Docs and Spreadsheets has been relatively flat. In November 2006, these Google properties attracted 424,785 unique visitors and 432,156 unique visitors in December 2006.
Time per visitor has increased somewhat, from an average of 10 minutes in October 2006 to 14 minutes in December 2006, Nielsen//NetRatings reports. Users of Google Docs and Spreadsheets skew toward higher incomes, with 28% of users earning upwards of $100,000 annually. A large majority of users, 76%, have an income greater than $50,000 annually.