Google, Yahoo! & MSN Keep Top Search Engines Lead

January 24th 2007

Nielsen//NetRatings released its research findings for December 2006 top search engines in US. Results were consistent with other previous months where top 3 search engines: Google, Yahoo! & MSN.

The complete data for December 2006 listed below:

Top US search engines in December 2006
Engine Searches, 000 Growth, YTY Share
Google 3,035,617 22.6% 50.8%
Yahoo! 1,412,904 30.1% 23.6%
MSN/Live 499,946 -9.7% 8.4%
AOL 362,140 7.8% 6.1%
My Way 141,527 4.7% 2.4%
Ask.com 128,452 17.2% 2.1%
EarthLink 31,930 17.6% 0.5%
Dogpile.com 30,487 2.1% 0.5%
Comcast 26,931 N/A 0.5%
NexTag 26,835 123.2% 0.4%
Source: Nielsen//NetRatings MegaView Search, January 2007

It means for instance, an estimated 3.0 billion search queries were conducted at Google Search, then it was representing 51 percent of total search queries conducted during December 2006.

Meanwhile on another research published earlier for top web brands in December 2006, the listed row shifted to: Yahoo!, Google & Microsoft. Which reiterate Yahoo! position as the top web brand, where number of Internet users times the spent time equals the highest numbers.

Top Web brands in December 2006
Brand Audience, 000 Time spent
Yahoo! 110,687 3:02:36
Google 108,232 1:02:03
Microsoft 98,625 0:44:24
MSN/ 98,203 1:46:41
AOL 80,807 5:06:12
eBay 66,193 1:37:45
Fox 61,450 1:44:57
Amazon 50,550 0:31:13
Real 43,626 0:40:37
Apple 43,280 1:21:50
Source: Nielsen//NetRatings